[Guest Post] Shine Bright Like a Diamond (39Times) by Torch Eberhart

So for about a week or so there’s been a new Rihanna track circling the wagon that everyone seems to be sitting on. Now I’ll be frank (no ocean), I don’t dislike Rihanna (shifty eyes)…Okay, I do, but for reasons I don’t have the time to delve into. But unlike my “RiRi-Hater” cohorts who see no good in the self proclaimed Good Girl Gone Bad, the majority of my reasons are comprised of musical quality, or lack thereof. Don’t get me wrong, RiRi has lots of talent, otherwise she wouldn’t be where she is, and so highly celebrated. And while this is Hollywood, where the “real” is harder to find than a g-string on a fat man in a two-door coupe, they don’t tend to hang around fakes too long either (see Milli Vanilli).

For me, it is her talents, at least one in particular, that annoys me. Like the majority of her hits, RiRi seems to have the “catchy track” jones. Whether it was Pon de Replay (when we mixed her up with M.I.A in 05’), S.O.S, Umbrella ella ella (ey ey ey), Don’t Stop The Music…Music, Hard ey ey ey so hard (sorry Jizzle), Rude Boy Boy, S&M, Birthday Cake cake cake cake cake cake cake (not to be confused with 2Chainz’ Bday special) or Diamonds, Rihanna will work the hell out of a catchy tune. This is to be commended because of course you need to move units. Unfortunately for her she’s become so good at it that she’s a Mega star because of it. People overseas and in the states flock to her shows and will beat you down for anything ill thrown her way (Don’t be standing outside my window damnit).

Now maybe I’m the only one that believes this, but once you become a mega-star the pressure should continue to build along with your skills and success. But, I honestly think we get so caught up just jamming along to an otherwise catchy song that we skip over a lot of bad vocals, stale verses, terrible live performances, or we (not so much I, hence the blog) simply don’t care. So then where’s the appreciation for the art? Why do people rip Beyonce (the Queen of the hive) when her performance is slightly less than goddess-like? Why not say Soulja Boy (king of catchy dance tunes) is the best rapper alive? Why didn’t they make Soul Plane 2? Why was D.L Hughley and Cedric on the Original Kings of Comedy and not Martin?? (Yeah I went there #Runteldat)

With this Diamonds track, you know, the one that had to be written after a long and trippy night at K.O.D, hence saying DIAMONDS 39 Times!! (Insert Chief Keef ANY phrase here) It was simply the same formula, same result. It says truly nothing. Or, at least nothing you can’t text. I can just imagine how this went down in the studio… RiRi: Yo…fool I got this hard ass track tho! (thug life) Crew: str8 str8 RiRi: Check it…We shine bright….(laughs and hits the molly) We shine bright like…like..like a diamond ohhhhh shit…Crew: ……str8 str8.

As I looked for a deeper explanation on rapgenius,com I noticed that RiRi has gotten so advanced on the catchy song flow that this track had a PRE Hook, Hook, and Post Hook, which had to take up ¾ of the entire song…where’s the verse space!? #wddda #barbados. You don’t have to try to talk about Slavery, Somalia, Women’s Rights, Education, or the Economy (see what I did there) but if you make a love song, go all the way in. Remember RiRi you’re a mega-star. If we label people mega-stars shouldn’t we get our moneys worth? When Jay-Z or Ye drop an album in comparison with say Young Dro (Best Thang Smokin’ was fie back in 06’), there is a huge difference. The pressure, criticism, detail, skill, everything is heightened due to an appreciation and respect of the artist and music. When RiRi drops an album (she’s done so every year 2005-2012, except 2008’) its like lets hit the club and get ready for a continuation of this album next year, just like last year. Just one huge compilation. Which is fine if you’re trying to make your cash and dash! Just not so much for a mega-star who millions idolize.

And I’m speaking on the masses that hear your singles on the radio. In today’s day and age, you buy an album at your own risk. So if the album is trash, use iTunes album preview. But, for those who for whatever reason can’t and only see you on TV or listen to radio, you have to do better. The game calls for it. RiRi is much better than the Diamonds track, or is she? Cause at the end of the day I’ll probably have all 39 diamonds stuck in my head. Or cubic zirconia, I’m on a budget; either way we’re screwed til’ the next fish line is cast out.

Torch Eberhart is an inspired and highly motivated filmmaker eager to create reflective films that impose a sense of urban culture. The themes of separation and loss are prevalent in his stories due to his inspirations in Japanese Manga and Anime. But his films are not absent from the surreal and imaginary, as Torch believes the ultimate goal of a movie viewer is to escape the threshold of their everyday lives; to venture out and enjoy the real and unreal stories of others. You can check out his site here and you can follow him on twitter here.

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